Planning of our focus group

As a group we have planned a focus group for people to watch our movie trailer and answer our questionnaire based on our movie trailer. A focus group involves getting together a small groups from your target audience and have a conversation with them about the trailer and for them to answer a questionnaire.

From our focus group we aim to get positive feedback from our target audience about our product, we are planning to have it in the media room on a lunch time where we are having 9 people from our target audience to come and join us in watching our film and speaking to us about it. As a group we have decided that we are going to film our focus group.

We will need:

Interactive whiteboard

Copy of our film trailer

Questionnaires

Camera